UX design is essential to successful marketing. One area in marketing where this is becoming very important is branding.
A logo is very important for a brand, however all too often a company has a logo that occupies a lot of valuable space. Yes, branding is important but it’s the content that your audience are interested in.
One solution to this is to adjust the level of fidelity of the logo. Designing additional logos can help you reduce the amount of space required to display the logo without compromising on brand recognition, and allows you to push the content forward so you can always see it better.
